Creative & Project Coordination
Initially opened in the early 1900s as Marine Pool and then rebrand as The Cruiser Club in the early 1950s, our job was to save and recover a historic landmark of Northern New Jersey, all while reimagining it for a new generation of guests. TAL Creative embarked on a six-year journey in a phased reimagining of Lake Mohawk Pool. Upgrading the facilities infrastructure, enhancing the guest experience, and layering in guest touchpoints that catered to the littlest members up to the most experienced guest. It would challenge the team in new ways, pushing what we thought was possible to the breaking point, and yet, when all was said and done, we rose to the challenge, and Lake Mohawk Pool will continue to entertain guests for generations to come. In 2015, The Sussex County Chamber of Commerce awarded the Beautification Award to Lake Mohawk Pool.